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Medtelligent Welcomes Change with New ALIS Logo, Brand Identity

After months of hard work, we are excited to share an updated brand identity that includes a new logo, colors, and font. You’ll notice the changes anywhere you see us in public and soon in our products, too.

 

ALIS logo

 

So why the change, and why now?

“Though we’ve been in business since 2005, we’ve grown solely through referrals so many companies aren’t as familiar with us as other players in the market. We wanted to get the word out and clearly articulate our values and share how they inform the product,” says Trisha Cole, the chief operating officer of Medtelligent.

Our values drive our approach. We build the best software in the assisted living industry, and we wanted our new brand to communicate what’s important to us.

Core Values

PEOPLE-CENTRIC

We keep our users at the center of every feature we build, and we’re obsessed with providing the best customer service in the industry. Respect for the individual drives everything from our taking care of our staff to ALIS’ role-based product features that make everyday work easier.

TRUST

We all win when everyone has the information they need to do their job and everyone’s work is noticed. We believe complete communication fosters trust between groups and that trust creates strong teams — and strong communities.

INNOVATION

We believe innovation takes many forms. Innovation means taking extra development time to design a feature that is intuitive because it will ultimately save users time. It means setting the foundation now for AI and machine-learning features that will drive the ALIS experience in years to come. And it means being open to partners that allow us to deliver the best-in-breed solution for assisted living.

SECURITY

Security is our superpower. Secure, controlled access to electronic data supports empowered team members to do their jobs more efficiently. Our secure, cloud-based system allows the communities we support to manage business continuity and compliance requirements with fewer headaches.

“Our focus on ‘welcoming change’ is a nod to how the industry as a whole is currently transitioning from a real estate based model to a resident and care focused model.  Because ALIS is, at its core, resident-centric software, we are uniquely positioned to help companies embrace this transition for the benefit of their communities, staff, and residents.” John Shaefee, CEO

The new logo was designed to reflect the ALIS values, our commitment to openness, positive energy, and optimism. For us, it’s all part of welcoming change!

The new logo and values statements aren’t the only things we’ve been working on. Subscribe to our newsletter or follow us on social to hear our next big announcement!

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Trisha Cole

General Counsel and COO

As Chief Operating Officer and General Counsel at ALIS (Medtelligent), Trisha Cole leads the company’s operational strategy with a focus on clarity, accountability, and impact. She oversees the systems and teams that translate vision into execution across a complex, regulated healthcare environment.

Trisha’s dual background in healthcare technology leadership and law, including intellectual property, employment, and regulatory compliance, allows her to scale organizations thoughtfully while balancing innovation, risk, and long-term sustainability.

Known for her practical leadership style and steady decision-making, Trisha builds teams and processes that support both growth and trust. She is deeply committed to inclusive leadership and to creating operational cultures where people can do their best work.

Outside of work, Trisha enjoys writing and spending time with her son.

Huzaifa Tapal

Founder and CTO

Huzaifa Tapal is the Chief Technology Officer (CTO) of ALIS, where he leads the company’s technology strategy, product architecture, and engineering execution. With nearly 20 years at ALIS, Hozi has played a foundational role in building the platform from the ground up.

Known for his ability to solve complex technical challenges and deliver scalable solutions, Hozi has guided the development of ALIS’ unified architecture, seamless integrations, intuitive user experience, and secure, compliant infrastructure. His leadership ensures that innovation at ALIS is both forward-thinking and operationally reliable.

At work, Hozi is driven by a passion for learning. At home, he applies his skills to find new ways to make his three children laugh.

John Shafaee

Founder and CEO

John Shafaee is the Founder and Chief Executive Officer of ALIS, Assisted Living’s Intelligent Software. Under John’s leadership, ALIS has grown into one of the industry’s most innovative and forward-thinking technology partners, serving assisted living, memory care, and independent living operators nationwide. He has led the company’s evolution from a clinical EHR platform into a fully integrated operating system that unifies CRM, clinical, billing, AI, and business intelligence.

John is driven by a passion to solve challenging problems in the senior living space, with a special focus on increasing length of stay. His obsession sometimes takes him outside the office, where he likes to drop in on senior living communities and meet with current (and future) ALIS customers. Outside of work, he enjoys spending time with his teenage son and two cats.